The project, led by Leaderbrock Sports and Jacaranda Marketing prides itself on working with a wide range of partners, collaborators and NGOs.
In its firm commitment to sustainability, as part of its core mission and business strategy, Banco Sabadell is focussing its transformation on digitalisation and new technologies. Their “ESG” (Environmental, Social and Governance) vision pays special attention to the fight against climate change and the organisational changes required in the transition towards a sustainable economy. Since 2020, Banco Sabadell has been implementing a project to eliminate plastic, especially single-use plastic. The traditional coin blister and plastic dossiers have already been eliminated, considerably reducing their plastic consumption compared to 2019. They are also developing other, more sustainable materials.
Marina Ibiza is one of the most exclusive marinas in the Mediterranean, and one of the few ports in the world classified as a “5 Star Marina”. This international category is awarded by the International Marine Certification Institute (IMCI), which evaluates management, quality of services and facilities, and standards related to the environment. For Marina Ibiza, it is very important to give back all that the sea offers, starting with raising awareness against the use of single-use plastic.
Leaderbrock Sports and Jacaranda Marketing are the founding partners of Kick Out Plastic. Their vision was essential in the development of this innovative initiative. The project is defined by the values, leadership and perspectives of these two entities.
Leaderbrock Sports and Jacaranda Marketing believe that sport has the power to educate and create awareness in a way that can change the world. For this reason, Leaderbrock Sports are encouraging all of their football players to be a part of the campaign and will offer advice and support to adopt a more sustainable lifestyle.